Relaunch of Charriol’s High-Jewelry Category

To elevate Charriol's high-jewelry collection and set it apart from the brand’s other lines, we developed the "Purple Moments" campaign. Featuring refined visuals that emphasized timeless elegance, the campaign positioned the collection as a hallmark of sophistication. This initiative successfully aligned the brand’s perception with competitors in the high-jewelry market, reinforcing Charriol’s presence in the luxury category.