Building on Carita’s presence at the Cannes Film Festival, we expanded their reach through digital brand activations.

To achieve this, we collaborated with L’Oréal brand Carita to host intimate conversations with notable guests at the Carita Spa, “L’Oasis du Martinez,” located inside the iconic Hotel Martinez in Cannes, FR. These interviews provided an exclusive perspective on the festival through the eyes of celebrated attendees, highlighting their personal connection to the Carita experience.

The series culminated in videos shared across the brand’s social media channels throughout the two weeks of the festival, increasing audience engagement and boosting Carita’s online presence.