Creative executions for Carita’s “Back to the City” campaign.

As the summer came to a close, Carita wanted to invite customers to join them at their Maison de Beaute for the start of the new season. To visually communicate the brand experience on digital channels, we leaned on the pillars of beauty, freshness and change, taking the viewer through a journey from summer beauty to city-ready glow: the metamorphosis of starting anew at Carita.