A.Putnam | Brand Launch
Marketing Strategy, Brand Marketing, Social Media Management
We partnered with A.Putnam, an athleisure brand specializing in "resort to sport" apparel, to develop a comprehensive brand launch strategy.
To establish a strong visual identity, we produced the brand’s evergreen imagery through two photoshoots: a campaign shoot to capture the essence of the brand and a lookbook shoot to populate the e-commerce website. These visuals laid the foundation for A.Putnam's marketing and digital presence.
In an effort to introduce the brand and build community through content strategy, we identified key content pillars to guide its social media efforts. One standout initiative was the 'Women in Golf' interview series, where the founder hosted conversations with influential women across the golf industry. The series not only generated relevant content but also opened meaningful conversations for the brand, fostering real connections within the industry, broadening its network, and creating new opportunities. These relationships directly contributed to the brand’s nationwide growth, while also expanding its digital footprint, engaging the golf community, and reaching new audiences.
Women in Golf
The content initiatives helped humanize the brand and establish a consistent presence on Instagram, Facebook, TikTok, YouTube, and LinkedIn, fostering greater connection and engagement with the audience.
Through these efforts, A.Putnam successfully built a cohesive brand identity, expanded its reach, and established a strong presence in the golf and athleisure communities.
Creative Direction: Schanel Bakkouche | Photographer: Eduardo Resende | Production: SFB Creative